UGC pricing starts with production scope. Multiply the base rate by the number of assets, then add usage rights and separately scoped extras.
UGC package worksheet
Multiply a base asset fee, then add a negotiated rights allowance.
Add hooks, versions, raw footage, rush and exclusivity if required.
The short answer
UGC pricing starts with production scope. Multiply the base rate by the number of assets, then add usage rights and separately scoped extras.
Use the guidance below as a starting framework, then adapt it to your audience, skills, location and available time.
What matters most
Focus on the variables that change the decision instead of copying a tactic without its context.
- Number and format of assets
- Concept and script complexity
- Editing and captions
- Hooks and variations
- Raw footage
- Paid usage duration
- Revisions and turnaround
Common mistakes to avoid
Most avoidable problems come from unclear positioning, unrealistic expectations or changing too many variables at once.
- One low bundle for everything
- Perpetual rights included silently
- No revision cap
- No payment schedule
- Confusing posting with production
A practical way to start
Begin with a small, measurable version and use real audience behavior to decide what to improve.
- Define one base asset
- List add-ons
- Set a rights duration
- Check the effective hourly rate
Your next steps
- Step 1
Define one base asset
- Step 2
List add-ons
- Step 3
Set a rights duration
- Step 4
Check the effective hourly rate
Frequently asked questions
Does follower count affect UGC price?
Not necessarily. UGC often pays for production skill rather than distribution to your audience.
What should the rights amount be?
It depends on commercial use, duration, territory and value. Use the field as a negotiated planning allowance.
Are raw files included?
Only if scoped. Raw footage can create additional brand value and production risk.